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The five guiding principles in co-creation Inspire participation: Trigger people to join your challenge: open up and show what’s in it for them (e.g. P&G Connect & Develop)
Select the very best: You need the best ideas and the best people to deal with today’s complex issues (e.g. Innocentive)
Connect creative minds: You have to enable bright people to build on each others ideas, both on- and off-line (e.g. Lego)
Share results: Giving back to people - and finding the right way to do it - is crucial (e.g. Apple iPhone App store)
Continue development: Co-creation is a longer-term engagement, in- and outside your company. Only then it will deliver results (e.g. Dell Ideastorm)
Select the very best: You need the best ideas and the best people to deal with today’s complex issues (e.g. Innocentive)
Connect creative minds: You have to enable bright people to build on each others ideas, both on- and off-line (e.g. Lego)
Share results: Giving back to people - and finding the right way to do it - is crucial (e.g. Apple iPhone App store)
Continue development: Co-creation is a longer-term engagement, in- and outside your company. Only then it will deliver results (e.g. Dell Ideastorm)
